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THE PSYCHOLOGY OF PRICING

THE PSYCHOLOGY OF PRICING

GUEST MENTOR Kyle Westaway, co-founder of Biographe: Pricing is a tricky game. Modern economics is based on rational choice theory, which states that people are acting in their own rational ...

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KEEP THE FOUNDER, BRING ON THE COO

KEEP THE FOUNDER, BRING ON THE COO

GUEST MENTOR Kyle Westaway, co-founder of Biographe: With explosive growth (both in terms of user base and employee headcount) a founding CEO is always stretched, and few 20-something, ...

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A BILLION PLAY, A MILLION PAY

A BILLION PLAY, A MILLION PAY

GUEST MENTOR Kyle Westaway, co-founder of Biographe: With the advent of Web 2.0, freemium has emerged as a viable business model for successful companies like Flickr, Dropbox and Spotify. ...

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